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Halloween万圣节商业机密:“不给糖就捣乱(Trick-or-Treat)”的超级吸金术

Danny翻译,Danny发布英文 ; 2012-11-01 10:14 阅读次 
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Halloween万圣节商业机密:“不给糖就捣乱(Trick-or-Treat)”的超级吸金术哪种糖果才是挨家挨户“不给糖就捣乱”的小朋友们最期望的糖果?多少岁是参加“不给糖就捣乱”活动的上限?父母趁孩子不注意时偷吃他们的万圣节糖果是多常见的现象?最近的调查数据和零售商研究解释了这些问题:

44美元的糖果?

Budlle.com网站上的数据显示,美国消费者累计购买了6亿吨的万圣节糖果,大约价值19亿美元,平均每个家庭消费44美元。一项联邦零售行业的调查显示,今年万圣节的消费有了显著的增加,平均每个美国人为万圣节消费79.83美元,而去年只有72.31美元。尽管如此,26%的消费者称今年困难重重的经济形势会影响他们的万圣节支出,超过三分之一(26.1%)的消费者称他们会少买糖果。

最受欢迎的糖果

如果你试图取悦于那些要糖的孩子,你一定要给他们Skittles、Starburst、Reese’s黄油花生糖、Kit Kats和Twix。这些是Facebook上5个最受欢迎的糖果品牌。Candy corn、Gummy Bears、Snickers和M&Ms也不错,他们是google上被搜索的最多的糖果品牌。

比糖果更重要的事

在一个关于“决定一个社区是否适合进行万圣节活动的因素”的调查中,“安全”以95%的选择率高票当选为最重要的因素。第二是“好邻居“(92%),少于四分之三(73%)的成年人认为分发出去的糖果的质量”重要“或者是”非常重要“。

为什么万圣节是小朋友们最喜爱的节日

大约三分之二(65%)的美国儿童认为万圣节是他们一年之中最喜爱的节日,那么他们最喜欢万圣节的什么呢?75%的孩子选了”不给糖就捣乱“游戏,71%的孩子认为是”可以穿上千奇百怪的服装“,66%的小朋友认为”可以得到很多很多糖果“。

小朋友们对于糖果怎么看

在由美国牙防组实施的一个调查中,三分之二的孩子承认他们在万圣节前后吃了过多的糖果,82%的女孩同意”过多的糖果对自己有害“,但只有74%的男孩同意糖果的害处。

谁偷走了孩子们的糖果?

在一项调查中,90%的父母承认他们偷拿孩子“不给糖就捣乱”的篮子里的糖!

孩子们应该几岁不再玩“不给糖就捣乱”的游戏?

尽管万圣节有变成成人节日的趋势,但是一般认为到了13岁,孩子就过了参加”不给糖就捣乱“游戏的年龄了。

为什么海湾地区是进行“不给糖就捣乱”的最佳地区?

旧金山著名的山地很有让孩子们在要糖途中累得精疲力竭,但是,基于人口密度、房屋中位价、“行走指数”等几个因素的考量,Zillow认为旧金山是全国最适合玩要糖游戏的地方。

比贬值糖果更危险的是什么?

美联社称,孩子被有毒的,或者与刀片放在一起的糖果所伤到的情况是不存在的:基于对万圣节糖果广泛的研究,特拉华大学的Joel Best教授称:“从来没有发生过小孩被变质或被下毒的万圣节糖果所伤害的案例。”

小孩在万圣节被车撞伤的概率看起来比平时略高,但在最近几年中,10月31日21岁以下的行人死于车祸的概率略大于之前或者之后。但即使如此,全国的车祸死亡也非常之少。

“不给糖就捣乱”的吸金术

尽管大多数小朋友都只被好吃的糖果所吸引,但是商家应该知道这正是又快又简单的赚钱机会。“万圣节糖果回购计划”,名符其实,就是全国的牙科医院或诊所将糖果从那些参加“不给糖就捣乱”的小朋友们手中重新购回。比如,一家新泽西的牙科诊所计划以每磅1美元的价格回收孩子们在万圣节第二天拿来的糖果,这些糖果将成为送给美国军队的“感谢包裹”。除了感谢美国军队,这个计划旨在从深受蛀牙和肥胖症之苦的美国儿童手中,回收过量的糖果。美国大兵当然也会得蛀牙,所以这个计划中还包括了捐赠牙刷和牙膏!

Halloween万圣节商业机密:“不给糖就捣乱(Trick-or-Treat)”的超级吸金术哪种糖果才是挨家挨户“不给糖就捣乱”的小朋友们最期望的糖果?多少岁是参加“不给糖就捣乱”活动的上限?父母趁孩子不注意时偷吃他们的万圣节糖果是多常见的现象?最近的调查数据和零售商研究解释了这些问题:

44美元的糖果?

Budlle.com网站上的数据显示,美国消费者累计购买了6亿吨的万圣节糖果,大约价值19亿美元,平均每个家庭消费44美元。一项联邦零售行业的调查显示,今年万圣节的消费有了显著的增加,平均每个美国人为万圣节消费79.83美元,而去年只有72.31美元。尽管如此,26%的消费者称今年困难重重的经济形势会影响他们的万圣节支出,超过三分之一(26.1%)的消费者称他们会少买糖果。

最受欢迎的糖果

如果你试图取悦于那些要糖的孩子,你一定要给他们Skittles、Starburst、Reese’s黄油花生糖、Kit Kats和Twix。这些是Facebook上5个最受欢迎的糖果品牌。Candy corn、Gummy Bears、Snickers和M&Ms也不错,他们是google上被搜索的最多的糖果品牌。

比糖果更重要的事

在一个关于“决定一个社区是否适合进行万圣节活动的因素”的调查中,“安全”以95%的选择率高票当选为最重要的因素。第二是“好邻居“(92%),少于四分之三(73%)的成年人认为分发出去的糖果的质量”重要“或者是”非常重要“。

为什么万圣节是小朋友们最喜爱的节日

大约三分之二(65%)的美国儿童认为万圣节是他们一年之中最喜爱的节日,那么他们最喜欢万圣节的什么呢?75%的孩子选了”不给糖就捣乱“游戏,71%的孩子认为是”可以穿上千奇百怪的服装“,66%的小朋友认为”可以得到很多很多糖果“。

小朋友们对于糖果怎么看

在由美国牙防组实施的一个调查中,三分之二的孩子承认他们在万圣节前后吃了过多的糖果,82%的女孩同意”过多的糖果对自己有害“,但只有74%的男孩同意糖果的害处。

谁偷走了孩子们的糖果?

在一项调查中,90%的父母承认他们偷拿孩子“不给糖就捣乱”的篮子里的糖!

孩子们应该几岁不再玩“不给糖就捣乱”的游戏?

尽管万圣节有变成成人节日的趋势,但是一般认为到了13岁,孩子就过了参加”不给糖就捣乱“游戏的年龄了。

为什么海湾地区是进行“不给糖就捣乱”的最佳地区?

旧金山著名的山地很有让孩子们在要糖途中累得精疲力竭,但是,基于人口密度、房屋中位价、“行走指数”等几个因素的考量,Zillow认为旧金山是全国最适合玩要糖游戏的地方。

比贬值糖果更危险的是什么?

美联社称,孩子被有毒的,或者与刀片放在一起的糖果所伤到的情况是不存在的:基于对万圣节糖果广泛的研究,特拉华大学的Joel Best教授称:“从来没有发生过小孩被变质或被下毒的万圣节糖果所伤害的案例。”

小孩在万圣节被车撞伤的概率看起来比平时略高,但在最近几年中,10月31日21岁以下的行人死于车祸的概率略大于之前或者之后。但即使如此,全国的车祸死亡也非常之少。

“不给糖就捣乱”的吸金术

尽管大多数小朋友都只被好吃的糖果所吸引,但是商家应该知道这正是又快又简单的赚钱机会。“万圣节糖果回购计划”,名符其实,就是全国的牙科医院或诊所将糖果从那些参加“不给糖就捣乱”的小朋友们手中重新购回。比如,一家新泽西的牙科诊所计划以每磅1美元的价格回收孩子们在万圣节第二天拿来的糖果,这些糖果将成为送给美国军队的“感谢包裹”。除了感谢美国军队,这个计划旨在从深受蛀牙和肥胖症之苦的美国儿童手中,回收过量的糖果。美国大兵当然也会得蛀牙,所以这个计划中还包括了捐赠牙刷和牙膏!

Which candies do trick-or-treaters crave the most? How old is too old for trick-or-treating? Just how common is it for parents to stealthily munch their kids’ Halloween candy when no one’s looking?

Statistics gathered in recent surveys and retailer studies reveal all:

$44 Worth of Candy?

According to Bundle, American consumers collectively buy 600 million tons of candy for Halloween, for a total of $1.9 billion—an average of $44 per household. A National Retail Federation survey indicates that overall Halloween spending is up significantly this year, with the average American spending $79.83 on the holiday, compared with $72.31 in 2011. Even so, of the 26% of consumers who say the troubled economy will impact their Halloween spending this year, more than one-third (36.1%) say they’ll buy less candy.

Most-Liked Candy

If you’re trying to make trick-or-treaters happiest, you can’t go wrong by handing out Skittles, Starburst, Reese’s peanut butter cups, Kit Kats, and Twix. They’re the top five most-liked candy brands on Facebook. Candy corn, Gummy Bears, Snickers, and M&Ms are good too—they’re among the most popular candies searched on Google.

What’s More Important Than Candy

In one survey of adults, the most important factor for determining a good neighborhood for Halloween was safety, selected by 95% of those surveyed, followed by good neighbors (92%). Just under three-quarters (73%) of adults said that quality of the candy handed out was “important” or “very important.”

Why Halloween Is Kids’ Favorite Holiday

Nearly two-thirds (65%) of American children named Halloween as their favorite holiday of the year. And what’s their favorite thing about their favorite holiday? It’s trick-or-treating, chosen by 75% of kids, followed by “wearing a costume” (71%), and “getting lots of candy” (66%).

What Even Kids Know About Candy

In the same survey—conducted on the behalf of the American Dental Association—two-thirds of kids admitted that they eat too much candy around Halloween. While 82% of girls agreed that “too much candy is bad for me,” just 74% of boys acknowledged the same.

Guess Who Is Stealing Kids’ Candy?

In one survey, 90% of parents owned up the fact that they sneak goodies from their kids’ trick-or-treating hauls.

When Kids Should Stop Trick-or-Treating

Despite the trend for Halloween to be a holiday for adults, the consensus seems to be that by around the age of 13, you’re too old for trick-or-treating.

Why the Bay Area Is Best for Trick-or-Treating

San Francisco‘s famous hills are likely to exhaust kids on their trick-or-treating rounds. Nonetheless, the city was named by Zillow as tops for trick-or-treating in the nation, based on population density, median home value, “Walk Score,” and other factors.

What’s Way More Dangerous Than Tainted Candy

The risk of your child being hurt from candy that’s poisoned or laced with razor blades is a myth, reports the Associated Press:

“There isn’t any case of a child killed or injured from a contaminated treat picked up in the course of trick or treating,” according to Joel Best, a professor at the University of Delaware who has extensively researched the subject.

It appears as if kids are at a slightly above-average risk for being hit by a car on Halloween, however. In recent years, there have been more deaths of pedestrians under age 21 reported on October 31 than there were on the day before or after. Even so, the death totals are very small nationwide.

Cashing in by Trick-or-Treating

While most kids focus on trick-or-treating just in terms of candy, the more entrepreneurial types out there should know there’s a quick and easy way to turn their hauls into cash. As the name indicates, the Halloween Candy Buyback program buys candy back from trick-or-treaters, with participating local dental practices around the country doing the actual purchasing. One dental practice in New Jersey, for instance, plans on paying $1 per pound of candy that kids bring in on the days after Halloween. The candy collections are used in Operation Gratitude care packages sent to U.S. troops. In addition to thanking the military, the goal of the program is to get some of that excessive candy away from American kids, whose teeth and waistlines surely don’t need more sugar. Troops can get cavities too, of course, which is why the program is also asking for donations of toothbrushes and toothpaste.


关键字: 万圣节 商业策略 市场营销
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